It's coming, according to what's been said so far in their CEOLIVE interviews. I believe a reference was made to punching the throttle right about when the CBD waters were ready. They wanted their star attraction in place first so people checking out their ads would see it. They'll likely be more impressed with what they find once the CBD infused waters are available. If people are more impressed with what they find they'll be more likely to become regular customers. It's part of the "brand loyalty" strategy.