Definition of Disruptive Innovation is an Innovation that creates a new market. NFUSZ is creating a "NEW MARKET". They are increasing sales, increasing market shares, increasing communication etc. etc. etc. There is NO company too big or too small. As Dennis McMurray stated, soon to be released are the other companies of Oracle and Marketo size that they are working with and will be announced soon.
NotifEDU platform which they are very excited about caters to education. This helps eliminate the communication gap between teachers and students, as well as between teachers and parents.
Skies the limit here! Be patient and let Rory and his team keep executing!