Denise’s video is really effective in my opinion! Although I know she was being sarcastic/ joking, I think the informal format with emojis as well are what is really going to make this tech go viral. People don’t really want the hard sell all the time. If you can make it more casual/natural feeling like Denise did I think the click through rate will be higher.

The video where they show a clickable action item on the woman’s boots for purchase is also going to be a high growth area. If you get a celebrity to post a fashion video or something of that nature where all of the accessories are one click shopping items, nFUSZs adoption rate will take off.