You could ask that question about many companies and people did. I would recommend watching some of the nFUSZ weekly webinars and then comparing what you see to demos you find on youtube of other CRM companies.


Snapchat - Are they doing something unique? It doesn't seem like deleting a text would be hard to replicate
Facebook - Are they doing something unique? It doesn't seem like having a website/app for messages and photos to like would be hard to replicate
Twitter - Are they doing something unique? It doesn't seem like having a website/app for messages and photos to like would be hard to replicate
wag.com - Are they doing something unique? It doesn't seem like having a dog walking app would be hard to replicate
uber - Are they doing something unique? It doesn't seem like creating a ride sharing app would be hard to replicate
Google Search - Are they doing something unique? It doesn't seem like a search engine would be hard to replicate
Amazon - Are they doing something unique? It doesn't seem like having a website for selling stuff would be hard to replicate
eBay - Are they doing something unique? It doesn't seem like having a website for auctioning stuff would be that hard to replicate