Rory did say they will disrupt more than one space. NotifiHEALTH I can see being very large. I spoke to some large organizations in the health field and something as simple as getting people to sign up online for an appointment doesn't have the volume that they would like. Go to a lot of the progressive website and that is front and center, but they don't get the appointment bookings that they hope for.

Think about it. More and more people don't like to use the phone, being put on hold, etc. Here people can schedule an appoint at the moment their knee is hurting vs. a few hours later while they are distracted with other things.

For the healthcare systems that don't use NotifiHEALTH, they will lose business to the ones that do. I have no doubt about that.