Then wait for another 8 years until consumers are tired of old technology and quantum dot starts to attract attention. Else Stephen Squires should aggressively entice other innovative entrepreneurs in China to start producing quantum dot based display panels and distribute them to major Chinese TV makers. Once QMC's film partners penetrate the display market, their sales of optical films will expand rapidly, so will QMC's quantum dot sales to its film partners. In the battle between VHS and Betamax, if VHS did not fight for its market share aggressively but let the market to make decision, history would has changed and Betamax would has dominated and would has been the market standard for video tapes, so will OLED display technology which is still consumers' favourite.