$HIPH recently announces its first collaboration with the boutique fitness chain SoulCycle across all of its 83 studios. Ryan Fishoff, commented “One of the reasons that I have identified boutique fitness studios as a growth driver is the ability for us to cross sell LALPINA Hydrogen and LALPINA Hydrogen CBD into these channels. The same consumer who is buying Gents product will most likely be health conscious. LALPINA beverages will appeal to this consumer, as studies have shown that hydrogen and hydrogen CBD infused products may provide benefits before a workout and may aid in the post-workout recovery. I am pretty confident that if we can leverage our SoulCycle distribution and cross sell LALPINA into one of these other channels, we’ll be able to scale our LALPINA business.”