Can I ask a legitimate question? Please do not infer anything by this question. It's just for my knowledge on how things work. I am a novice with some of these things.

Basically, why would Oceanside exercise their warrants?

Possible answers:
1. To sell upon exercise.
2. To boost nFusz cash coffers. Want to see its investment grow.
3. To take the income tax hit now at a lower share price prior to the Oracle/Marketo conferences (presuming that it would rise after exercise, which, unfortunately, it did not). Also starts timer on capital gains tax. I dunno if this applies in this case since this is not an individual.
4. Impending warrant expiration (not an issue, I think)

Any thoughts?

If I am wrong, I would accept any references that explains WHY warrants are exercised in general.

Thanks