That's for sure, and leads to trading on emotion, which is usually irrational/worst one can do. That being said, I am certainly "as frustrated" as anyone else, and wince when I look at my current trading account balance vs. where it was a few short weeks ago. Boils down to whether one "still believes"- if so, it's grit our teeth time, as it is clear there will not be any positive price movement without substantial/"substantive" news from company, and continued weakness/declines will continue until then. If one no longer believes/has lost faith, then it's cut your losses time/time to move on (which we are certainly seeing plenty of last few days and today). This is worse than watching sausage made, but I'm still holding strong for now- Company will need to step up big time to regain investor confidence of broader market, but if/when they do, we should move back up as fast (or faster) than we have dropped.