None of those events actually have a "deadline" as Michael's actual words were "we anticipate" having them ready at that point, and he stated in his last interview that they anticipated the launching of sales on Amazon by the end of April or early in May. If the Amazon launch isn't live by the end of the week it's not an issue to worry about. Especially since Good For You Brands is handling the Amazon setup and procurement. He also mentioned Prime which is cool cause many of us, myself included, have Prime memberships and buy a lot of merchandise there. Would be nice to see it before the end of the week, but is in the hands of GFYB. I'm sure it's close, anyway, and it'll be sweet.