The real issue here, it seems to me, is about perspective, more broadly the need to maintain a healthy perspective. Investor anxiety is a consideration but at this point in time it has to be a pretty low one. Much higher priorities include things like achieving excellence across the Board, lining up the right distribution partners, and so on. It's my job, not Michael Welch's, to manage my anxiety. It's his job to build a successful business.

I don't know what's causing the delay. If it were narrowly technical (fixing a broken internal piece of code, for instance), I'm sure it would have been resolved some time ago. But what if it's something like finalizing their contract with their Amazon-management partner (which you'd need to have in place before going live with your website)? Or some weird bug in a payment gateway that it's on the vendor's side to clean up? To some extent you can control what happens inside your shop; you have much less control over who does what when when it's the other guy who has to fix it. Crazy shit happens around a launch; it's pretty much par for the course.

Like Adirondack said: Chill pills for everyone.