Starting a business is challenging to say the least. So those who are quick to criticize most likely have not attempted such an undertaking. I have it a shot a long time ago on a small scale in the service sector. No products just labor essentially. And that was very time consuming.

So with complex products, regulatory compliances, cut throat competitors, etc the effort required is daunting.

I'll continue to follow the company as they progress. Seems like DECN is on the right path with new products and confronting the bully.