To say AAPL is not a threat because they have 15% market share seems a little silly to me. They have the brand recognition to sell anything they want for huge margins over their next cheapest competitor while being arguably one of the most innovative and adaptive companies in the world. Combine that with $250 BILLION in cash that they are TRYING to get rid of, all while tapping a new market/product line, I think anyone in the 4K industry should take note. How do you turn an eye to that? I don’t care if they do subscription base or not, they are a huge player, And will be a huge barrier to entrance for any small player trying to tap the market. My hope is they see some worth in us and buy us out. You’re not competing with that I’m sorry.