Smart in my opinion. For sure keep on radar They have pretty big social media. Also alot of celebs a fan of both product lines. American Premium Water /$HIPH is holding company for LALPINA Brands which include LALPINA HYDROGEN & LALPINA HYDROGEN CBD water and GENTS,www.gentsco.com (Sold in Saks , Bloomingdale's, Nordstrom and all 83 nationwide & Canada Soul Cycles