I have read the update; Although I'm without doubt it was worthy of him to update his shareholders. Alot is lost in the translation.. Writing a Pr requires the mindset of what SH are looking to understand and hear. A PR should be relatively brief, to the point highlighting specific areas. This gives shareholders the ability to comprehend and also feel confident about the direction of the company. This isn't to say what is being relayed in the pr isn't great; just that it's difficult for many perhaps to understand.

I would recommend that Mr. Veal get someone to proof and edit the pr making it more palatable. He'll captivate a larger audience and will avoid his e-mail being highjacked spending his time trying to anwer everyone.