I really liked this part created as part of the "NEW" Cybersecurity National Action Plan (CNAP) :
Empower Americans to secure their online accounts by moving beyond just passwords and adding an extra layer of security. By judiciously combining a strong password with additional factors, such as a fingerprint or a single use code delivered in a text message, Americans can make their accounts even more secure. This focus on multi-factor authentication will be central to a new National Cybersecurity Awareness Campaign launched by the National Cyber Security Alliance designed to arm consumers with simple and actionable information to protect themselves in an increasingly digital world.

Thanks Z!