Sorry but I have never been in Costcos. I did stay at a Holiday Inn once though. I still can't. Elieve you want to compare Marketing from 30 years ago to today's Marketing. You are clueless - about Marketing - if you insist on that comparison. You need to spend some time with a twenty something or thirty something "kid" from a good Marketing program. They just don't do it the way it used to be done. They do it better. Go ONCI. Why can't you look at all the good that is happening? If you lost a few dollars, don't let it blind you. Go ONCI