bd 12, it all pretty standard audio encode Dolby surround sound, ect (Nothing really setting them apart... Which has to be licensed through Dolby (Cost) everything cost... there advantage I believe is that they can reduce the Bandwidth to "X" and the competion can only get it to "Z" which is much higher and UF video quality is Very good even at the lower Bandwidth's, so I believe that's the hook and advantage at the moment UF can reach homes that competitors can't due to bandwidth restrains.. especially overseas markets where bandwidth is a premium... "India" for example (David F, can explain this better).