"Buying a 4K TV and having no 4K content to watch is like driving a Ferrari around the mall parking lot. Let your first 4K movie be on us, and see why Ultraflix is the best go-to pay per view movie and channel subscription destination with the world's largest 4K UHD library"

That would be kinda cool/funny to see on the gift cards given to new 4K tv owners. I'm sure they have it planned out. Can't wait to see. I think the gift cards is an AWESOME promo campaign.