Yes Jerseyfish, I have a pretty darn good IDEA of what a one minute spot costs at Super Bowl. High 7 figures. Yes, a small start-up company would have difficult time funding such an endeavor. There are other avenues to get your product exposure. Having experience at organizing national sporting event and their U.S. Territories I am well aware of costs associated with such an event.. What does a missed opportunity cost ? There are always alternative ways, meet and greet at before and after in a covered pavilion, the list is expansive.. But glad my post got you thinking.. Go outside the box if you must.. sometimes you just gotta go maverick to go the job done !!