You don't get it's a brand and movement with products. They will also open a sports bar in the next year in New Orleans too i predict lol. Remember you heard it first hear. Gene Gilstrap one of the original investors has rights to the bars. Like i said it's a lifestyle brand and there will be more products and lots of more money coming into the company. Just stick around and learn lol. The radio show brings more people and grows the reach of the brand. I think your out of touch lol