I am not arguing that JBI's efforts to recycle the 7% of plastic that is not recycled is a bad idea. I have always been a proponent of that effort. I also think that the company will be able to do it successfully. This discussion, on my part, has to do with how fast success will come. I am saying it will be a long road to success.

Will the market see the potential and reward the share price early? There will be ups and downs. I think selling the company would provide the fastest payoff. The long haul would possibly provide the bigger payoff. IF JBI establishes itself as best of breed and stays there.