Good find... I forget who said it here but I agree

There is a lot of value for a company to focus just on one entity/product.

I find that CK is trying to exploit the younger generations which I find brilliant.
(Military/colleges/bars etc.) get them used to the product so they grow up with it,
grow with the brand ,and make it a part of their rituals.(that’s how you form habits.)

Then spread it out to pharma,gas stations,and stores. Cover every angle; which they
seem to be doing.

Very impressed with CK. The olympics should help a lot too

TS