makes me think back to this quote from a NTEK PR a few years back announcing their piloting live 4K streaming technology with the SF 49ers....

"One of the key forces driving this market is the ability to deliver the best possible viewer experience along with a perpetually growing catalog of 4K Video-On-Demand and on-going Live 4K Events. With enhanced video compression, adaptive streaming and intelligent bandwidth management technologies, UltraFlix and its’ partners, Harmonic and Verizon can stream visually lossless Live UHD video with uninterrupted viewing at 8Mbps, making the highest quality streaming experience available to most North American and European internet subscribers today."