In June 2017 ETST signed an agreement with Absolu Communications, one of Canada’s most prestigious integrated web and communications companies, for the branding and rollout of ETST’s much-anticipated MSN-2 medical device. At year end, the branding - including the brand name, visual identity (logo, packaging, artwork), and marketing language around the new product are close to being announced. In 2018, Absolu will develop a secure transactional website for online sales, and then deliver a communications and marketing plan for the rollout of the new device.