Agreed. If they had left the piece out about the Blockchain I wouldn't be so angry. They can't even seem to be able to find good accountants and attorneys. How the hell are they going to be able to find Ethereum programmers. These guys are filthy rich from early adoption of BTC and ETH and working on multi billion Open Source projects. The only other way to go ICO is in the NEO platform which is Chinese Ethereum. I see no valid reason for HJOE to build a blockchain outside of a money grab and that rubs me wrong.