If no one knows about your product or service no matter how good it is you can't succeed. Marketing is important to promote your product. So advertisement for name recognition is important. Go to any store that sells 4K TV's and see if you can find Ultraflix logo on any boxes and ask sales people what they know about Ultraflix then you will know why PPS is where it is. No one knows about Ultraflix or NTEK for that matter. Marketing comes after the product because it is expensive and everything has to be in place. I hope that helps put you in the zone. I bet we will learn management will address marketing plans for 2018 at upcoming SHM. I hope you can attend.