This is my understanding of the situation 4SD. I don't know of any subsidiary that sells stock separate from it's publicly traded parent company. I think what Mark meant was this new company will help sell SFOR shares..... but I by no means want to put words in his mouth, just my opinion and understanding of it.

"The subsidiaries remain private. They are private subsidiaries of a public company. Think about it: if a subsidiary went public, that would mean that its shares were being offered to the public, instead of all being owned by the parent company, and so it would no longer be a subsidiary."