$ETST The new strategy involves creating educational content and media to share with the company’s key stakeholders, including direct consumers, shareholders, retailers, and distributors. The educational material will aim to make people more passionate about the company primarily, but also, CBD at large. The purpose of the new strategy is to create more influencers and help get the brand name out, virally. Content is king, and the company seems to be hard at work producing content. The nice part about producing high-quality educational content is that oftentimes, consumers will share good content with their friends. This can contribute to the virality of the content, and thus the reach of the company’s brand name.

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