How will this turn out?

I have been thinking about how management will be able to turn this around and fulfill the hardest part which is sales. Before earnest sales can begin there has to be a marketing strategy as well. So, assuming they create a new drink or drinks, they then have to begin a mktg strategy, create and bottle the drinks in large scale, distribute the drinks and then wait til it gets traction and begins to show real profits.
If they are merging or acquiring another company then the profits will be either diluted or shared with the other company. There are many other variables but it begins to give me a sense of a long period of time before we will see any real increase. Even when the news comes out the actual sales will be many months away. I don't see a short time frame in any case but I am no expert in this industry either.