I mentioned that before as well. The two big concerns to me are the long process to develop the new drinks and the shipping of liquids. Hard to imagine the masses buying drinks online due to shipping costs. They have to target some decent retail chains imo. And I would love to hear some comments on why it takes so long to create the new drinks. Target is early next year plus the months of OCT NOV & DEC this year. Geez. Why so long?
I am not trying to bash the company. I own shares as well but these are my concerns right now.