In June 2017 the company was contacted by a “big box” pharmacy chain, and in September 2017 by a large grocery chain, each wanting to exclusively enter into private label arrangements for our products. The company agreed to use its Alltara! brand name with the “big box” arrangement and will introduce this exclusive private label version of our GenUltimate!, GenChoice!, and GenPrecis! products, named Alltara ultimate, Alltara choice and Alltara precis respectively. In September 2017 the company filed for additional trademarks to facilitate the arrangement with the large grocer and others.