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Apart from issues of data being lifted from systems, merchants have a new issue coming their way, which is a wave of devices looking to transact that are very different than what has come before.

“We also have device-level authentication happening in the chip , “ Nelsen told Webster.” When you buy something today from your phone or laptop, merchants are using third-party software solutions to provide clarity on the device and how safe it is. That software is good, but we think we can do better by actually putting some of that technology directly into the chip hardware itself.”

The practical application of that, Nelsen explained, is that new Intel chips will generate an ID that will authenticate that device that can then be sent onto Visa (for decryption) and then onto issuers. The more often that device is seen without issue, the more trusted it becomes.

Hackers will, of course, keep on hacking, and with 38 billion devices to choose from entering the market , it is unlikely they will get bored soon. But as surprised as the average consumer felt on Friday, the teams at Visa and Intel mostly saw something they’d been anticipating and had already built a product to fight.

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