I'm not hating the $90 price tag. I just feel that it's sticker shock to the general public that would not understand why. Single bottle sales would probably me more likely to sell to the individual consumer. IMO since their is lack of understanding about hemp and CBD industry this is why RMHB hired the last two industry executives. These two will play a vital roll in spreading the details of "why" hemp and CBD is important. So looking from a growth standpoint RMHB is better suited then the other company that just released the CBD water. Unless this company has a great distribution channel and sales team.