Only 7.48M shares O/S - Compare that to the current average daily volume. Some of it may be YES Flipping , shorting and wash trades but even with pullbacks its still going up.

SMALL FLOAT
GROWING BUSINESS
GREAT NEW PRODUCT that will change the shingle market IMO
LONG TERM HOLD written all over it if you do your research and rationalize where its going. Occasional added business releases will confirm that.