Exactly right buddy. Quantity or quality, and have no doubt about it, there's a rapidly growing market for QUALITY.

That's perfect for us since we're already capable of supplying high end water, and as you said, not yet big enough to go all in with the quantity approach like Coke or Nestle. Maybe with an acquisition.

Anyhow, I've read enough about the cheap stuff and the crinkle plastic to not want it anymore myself. Some things are worth the extra cost. Eagle Spirit water is definitely one of them.