Reverse splits aren't bad if they're used correctly. TRTC just approved a reverse split but when they feel it's appropriate. If weed was suddenly legalized in the United States across all states, investors aren't going to bother around with little penny stocks. TRTC is strategically doing this so when the timing is right, they'll reverse split (if necessary, they mentioned they just want that option) and exercise it so they can immediately go up to the big board, perhaps get some coverage on TV when it's all the buzz (commentators will likely mention US companies), and then BOOOM, it shoots up with a ton of money flooding in.

This would be the same for RMHB. If they were to do it now, it wouldn't have any impact on the share price (likely), so it's best to do this when it makes sense to.