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Posted On: 10/04/2017 10:16:05 AM
Post# of 75444
Re: Jerseyfish #38451
It would be very smart to get a celebrity to back our future HEMP Healthy Beverages. I hope Gerry and Kevin already have this in their plan with Michael Welsh.
I found this out on the latest episode of Shark Tank Season 9 the other night:
Take for example Bai Brands, a beverage startup co like RMHB; wow! they got Justin Timberlake as an investor / sponser / promoter for their drinks. Rohan Oza a new Shark. "Rohan has been instrumental in celebrity investment deals for Popchips, Vitacoco, and most recently Bai with Justin Timberlake." (from abc.go.com/shows/shark-tank)
Here is a copy of the article from Oct 20th 2016:
'He will serve as the brand's first Chief Flavor Officer'.
By John Kell
Oct 20th, 2016 8:45 am ET
Pop star Justin Timberlake has become an investor in beverage startup Bai Brands, a partnership that will see the Grammy winner serve as “Chief Flavor Officer” as he helps steer product development and upcoming marketing campaigns.
“I’ve been a fan of Bai for a long time,” Timberlake said in a statement. “This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste.”
Bai founder and CEO Ben Weiss told Fortune that selling a stake to Timberlake and bringing him on board for business decisions made sense for a few reasons. The singer and actor is actually a fan of the brand. And at the age of 35, he’s also the core demographic Bai strives for—they target older millennials as their main consumer base.
“We don’t need a celebrity to find success, we found success without them,” Weiss said of his company, which was founded in 2009 and booked $120 million in sales last year. “But the reality is, this guy happens to be famous, he’s a consumer of the product we pour our soul into, and he is truly respectful of our vision of the future, which he will now be a part of.”
link: http://fortune.com/2016/10/20/justin-timberlake-invests-bai/
I found this out on the latest episode of Shark Tank Season 9 the other night:
Take for example Bai Brands, a beverage startup co like RMHB; wow! they got Justin Timberlake as an investor / sponser / promoter for their drinks. Rohan Oza a new Shark. "Rohan has been instrumental in celebrity investment deals for Popchips, Vitacoco, and most recently Bai with Justin Timberlake." (from abc.go.com/shows/shark-tank)
Here is a copy of the article from Oct 20th 2016:
'He will serve as the brand's first Chief Flavor Officer'.
By John Kell
Oct 20th, 2016 8:45 am ET
Pop star Justin Timberlake has become an investor in beverage startup Bai Brands, a partnership that will see the Grammy winner serve as “Chief Flavor Officer” as he helps steer product development and upcoming marketing campaigns.
“I’ve been a fan of Bai for a long time,” Timberlake said in a statement. “This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste.”
Bai founder and CEO Ben Weiss told Fortune that selling a stake to Timberlake and bringing him on board for business decisions made sense for a few reasons. The singer and actor is actually a fan of the brand. And at the age of 35, he’s also the core demographic Bai strives for—they target older millennials as their main consumer base.
“We don’t need a celebrity to find success, we found success without them,” Weiss said of his company, which was founded in 2009 and booked $120 million in sales last year. “But the reality is, this guy happens to be famous, he’s a consumer of the product we pour our soul into, and he is truly respectful of our vision of the future, which he will now be a part of.”
link: http://fortune.com/2016/10/20/justin-timberlake-invests-bai/
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