DF has always maintain that Ultraflix is and will be a premium viewing streaming service and certainly not a "buffet"... all the pieces have come together and now the content producers will follow the vehicles that are in the market place ( theater, vod streaming services, disc, tv outlets etc) for bringing their production titles for the biggest bang for their bucks.
Where Ultraflix stands is it's on just about every tv ,device, set top boxes, etc.... and now making a global footprint with soon to be launched Ultraflix 3.0 with foxxum.