I think you're absolutely right. Steve probably had some growing pains with all of the countdown and pr's at first. It didn't work how he thought so now he stopped doing it. He was excited about the CV deal and then THEY were the ones who kinda let the air out of that baloon by not releasing info. I have no problem with that as far as Steve is concerned and believe he is still learning the most effective ways to market, pr, etc.  I think now the plan is to wait for more concrete information before he releases info. I still have no problem with that. Of course everyone wants more information but sometimes it just doesnt work that way. I think once all his ducks are in a row the marketing campaign will start. He is hitting the industry at so many angles and growing so fast it really is unbelievable (in a good way). I can't imagine how much he has to keep up with on a daily basis.