Its sounds like their active participation is mostly on the medical side of things, with passive participation (on the behalf of others) regarding recreational use.

I think the most needed(and lucrative) area they could enter would be to provide the financial infrastructure for both medical & recreational transactions. Sort of a PayPal for the legal cannabis trade. I have read where they are dabbling in that direction. Like any fledgling company, they are still throwing many ideas against the wall to see what sticks. Lets hope they get over these teething pains soon.