Multinanoparticle machine is a good term.
One of things I would expect for QMC to get out of this retail sales adventure is some inquiries on making some specialized particles with some performance characteristics than are different than what they have developed so far. It becomes a learning process with more nanochemistry that enriches QMC know how. It also improves insight into what others are thinking and doing with respect to nanoparticles.

There is certainly some marketing benifit and a little cash flow benifit.

All these things ultimately lead to a stronger company. I am very pleased they are doing this.