I totally get where you're coming from CDash. My take is a bit different, though: I never was much of a fan of the drinks. It was a sugary drink and sugary drinks aren't good for you, no matter what kind of spin you try to put on it. Or what kind of sugar (beet sugar, in this case) you put into it.

RMHB is transitioning into the natural products niche with this re-launch. That makes no sugar damn near mandatory, especially with all the attention that the ketogenic diet (low carb/sugar), high saturated fat, medium protein) is getting. Sugar is the biggest dietary villain EVER.

The future lies the way of no sugar. And modest carbohydrates. Basically, you have a choice between Frito-Lays ("food that's fun," they advertise) and food that may or may not be fun but is actually good for you. I'm really glad that David/Harrington have come down squarely on the good-for-you side of the fence. It means we're playing in a smaller pond (the natural foods market is MUCH smaller than the mainstream one), but it also means we can become a player faster.

I'll take being a successful $10M company in 2-3 years, with a stock price of $1. And a hockey-stick trajectory.

Fingers crossed, and onward!