Yes the shipping costs are a major turnoff. The reality is, no one is going to buy a drink online just because I said it was good. It's just not convenient. Whenever I tell people about the product and they ask where it's available, when I say "online" the response is either a turned off polite "ok" or "if it was in a store I'd try it, but I'm not ordering a drink through the mail." Hopefully in time it will be on shelves next to all the other drinks in every store.