$NAKD Justin Davis-Rice, Executive Chairman of Bendon and Director of Naked, commented, "Frederick's of Hollywood is an iconic lingerie brand with tremendous brand recognition that we believe will be an excellent complement to our portfolio. We believe the acquisition of this high growth e-commerce business provides a strong platform for the next phase of online growth for our business. We look forward to working closely with the Frederick's of Hollywood team to create an exceptional offering for the brand's loyal customers. In addition, we believe that there is great opportunity to leverage our well-established global wholesale and retail distribution channels as we look to further expand the Frederick's of Hollywood brand throughout the United States. Overall, we are excited to bring the Frederick's of Hollywood online business into the Bendon portfolio, and expect that this acquisition will enhance shareholder value for the combined Naked and Bendon business at closing and over the long-term."

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