The *microsecond* Kevin lists RMHB on his website, there will be an onslaught of new impressions made of our brand. It is abundantly clear to me that they are waiting to list the brand on his site until the brand is 100% ready for prime-time, world-wide exposure, likely to coincide with many, many other channels online and off. They get one shot to make a first impression. There will one day be billions of new impressions made, and that's all that matters. Not that the investors get a warm fuzzy about an entry on a list.