I remember when Netflix first introduced their streaming platform in 2008ish, 2009ish and they did exactly that. Put excellent content up and about a month later wiped out all of the great content. They got a ton of people to subscribe and then pulled the carpet from underneath them.

The difference is, Ultraflix is a PPV VOD whereas Netflix is a subscribe service.

There is an incentive for Studios to deal with Ultraflix to preserve the monetary gain on premium content versus giving it away to Netflix for nothing to include in their subscription package. This is why Netflix is focusing on creating content rather than licensing content from studios.

Studios stand to make a lot of money on premium content that is rented in a PPV VOD model. With Netflix, a studio could make .0000432 cents on a stream. Whereas with Ultrtaflix, they could stand to make $2-$4 per rental.

So to say Ultraflix is losing customers is baseless because the consumer doesn't have many options for premium 4K content. You have to distinguish the difference between 'Orange is the New Black' and 'The Godfather'.

It's foolish to not consider the different business models. When Ultraflix 3.0 is here, I would count on a wave of premium content on the new platform with a broader reach worldwide.

Respect the development phases and trust the process.