I know everyone is getting impatient. But there are a few things that need doin before the advertising starts. First, you can't advertise that you're selling lemonade if you don't have any made, or don't know exactly when it will be ready. People will leave your stand and it will be 3 times as hard to get them to come back and try your supposedly " better" lemonade. Especially if they can get lemonade they are used to at the big store, which is not hard to get to. In other words, You only get one chance to make a first impression!!!