$BKDCF / $BKD.V GiveMeSport will sell the Programmatic Advertising Inventory across 18 countries on behalf of the NBA, including all standard IAB ad units as well as some custom expandable formats, delivering campaigns via Google DFP, encompassing open auctions, private and preferred deals.

Data is also a key part of the publisher's offering, encompassing first and third party solutions that include audience age, gender and interests.

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