It's definitely not a penny scam. Rich has tried in the past an unfortunately his efforts didn't turn out the way he thought they would, and even more unfortunately we are paying for it now as shareholders. And maybe we are paying for part of bellissima's start up too, to me that's ok because that's why we got in this "Bellissima." With Bellissima the company has a real shot to make it. It will take some time, maybe a year or more to get into a healthy position as a company. The last hurdle they have right now is getting Bellissima to sell in the retail locations. That way the retailers want to keep stocking it. Everything we've heard so far is that it's selling. From there they need to get 100% of Bellissima under iconic and get audited. I think this company can do it, especially if they got rid of all their debt. And you make a great point, we have Christie Brinkley on our side. Not only is she a successful business woman but she's a good person too. The share increase is definitely the most disappointing thing that's happened in the last 6 months w this company but there are so many positives and potential positives we can definitely overcome it. As long as Bellissima sells.
Only my opinion. ICNB